Burger King History Lesson

In the early 1990s, they advertised BK dinner baskets and table service with an MTV-style approach under the name “BK Tee Vee” or “BKTV”. The dinner baskets included the Whopper Dinner Basket, the Steak Sandwich Dinner Basket, The Fried chicken Dinner Basket, and the Shrimp Dinner Basket. Sides included a choice of a side salad, cole slaw, french fries or a baked potato. They also had popcorn. They abandoned the sit-down restaurant concept in 1994 in favor of the original quick service concept. The tagline for this ad campaign was “BK TEE-VEE… I Love this Place!” and Your Way Right Away.

Burger King